Levi’s’ Newest Cut of Jeans Is Available in Only One StoreGQ.com
March 23, 2016
Menswear worth emptying your wallet for at the newly opened Magasin.
As if we needed more proof that Los Angeles is a bona fide fashion capital, NYC menswear veteran Josh Peskowitz, the former fashion director of Bloomingdale’s, just opened his first store in Culver City. Located within a new retail development called Platform, Peskowitz’s shop, Magasin, is filled with the kind of stuff you’d want in a West Coast store from an East Coast guy (or guys—Simon Golby and Christophe Desmaison are also partners). That is, clothing that is California-appropriate but more elegant than your typical surf- and skate-inspired gear. Think: soft tailoring, accessories with some vague hippie vibes (that's a good thing), and a refreshing absence of black and gray.
Peskowitz said he wanted to focus on pants specifically in the store. “I personally feel like pants are an underexamined category,” he told us. “Guys tend to find a pair of pants that they like and stick with them for way too long. We wanted to try new ideas and challenge convention a little bit.” But when it came to denim, there was only one brand he wanted to buy: Levi’s. He picked up original-fit selvedge 501s and slim, faded-out 606s, and designed a third style himself. The cut isn’t something Levi’s had on offer, nor is it easy to find from any brand. “I took a piece of computer paper and a Sharpie, and I drew out what I wanted,” he joked. The jean is a judo-style pant, which is cropped at the ankle and roomy through the seat and thighs. For bigger guys who don’t want a baggy, bunched-up hem, they’re a godsend.
Partly because of the timing, and partly because the fabric is cult-loved, Levi’s and Peskowitz decided to cut the jeans using vintage fabric, namely ’90s-era 501s. It of course made them that much cooler and ultra-limited—just 40 pairs were made in Levi’s’ Eureka Innovation Lab in San Francisco for Magasin’s launch. While we can’t guarantee the stock will last very long (this is Los Angeles, after all), when it comes to game-changing, unexpected pants, Magasin promises to never run out of stock.